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OpisLassie Tommy Rettig Circa 1955.jpg
Publicity photo of American child actor, Tommy Rettig, and American canine performer Lassie promoting the CBS television series Lassie, circa 1955.
Datum
Earliest news agency date stamp is May 6, 1958 (Note: This date is difficult to read in the black and white scan provided below, however, the The Seattle Times, which has the original image in their possession, confirms the date is 1958, as can be verified in the source links below)
It is unspecified as to whether the publicity materials were originally distributed by a personal publicity agency employed to promote the subject, or if they were distributed by a company promoting a project the subject was involved with, circa 1953–1958 (e.g., The CBS Television Network promoting the television series, Lassie.
The photo has no copyright markings on it as can be seen in the links above (also see original upload).
It was created for publicity purposes-distribution to the media. The image was meant to bring attention and publicity for the personalities pictured, the program he/she was part of, and the network airing it, the same as the publicity photos for actors and actresses in the film industry were intended to do.
Film production expert Eve Light Honthaner in The Complete Film Production Handbook, (Focal Press, 2001 p. 211.):
"Publicity photos (star headshots) have traditionally not been copyrighted. Since they are disseminated to the public, they are generally considered public domain, and therefore clearance by the studio that produced them is not necessary."
"There is a vast body of photographs, including but not limited to publicity stills, that have no notice as to who may have created them." (The Professional Photographer's Legal Handbook By Nancy E. Wolff, Allworth Communications, 2007, p. 55.)
"Publicity Photos (star headshots) older publicity stills have usually not been copyrighted and since they have been disseminated to the public, they are generally considered public domain and therefore there is no necessity to clear them with the studio that produced them (if you can even determine who did)."
United States Copyright Office page 2 "Visually Perceptible Copies The notice for visually perceptible copies should contain all three elements described below. They should appear together or in close proximity on the copies.
2 The year of first publication. If the work is a derivative work or a compilation incorporating previously published material, the year date of first publication of the derivative work or compilation is sufficient. Examples of derivative works are translations or dramatizations; an example of a compilation is an anthology. The year may be omitted when a pictorial, graphic, or sculptural work, with accompanying textual matter, if any, is reproduced in or on greeting cards, postcards, stationery, jewelry, dolls, toys, or useful articles.
This work is in the public domain in the United States because it was published in the United States between 1929 and 1977, inclusive, without a copyright notice. For further explanation, see Commons:Hirtle chart as well as a detailed definition of "publication" for public art. Note that it may still be copyrighted in jurisdictions that do not apply the rule of the shorter term for US works (depending on the date of the author's death), such as Canada (50 p.m.a.), Mainland China (50 p.m.a., not Hong Kong or Macao), Germany (70 p.m.a.), Mexico (100 p.m.a.), Switzerland (70 p.m.a.), and other countries with individual treaties.
Photo has been cropped to eliminate unnecessary background for the purposes of use on various Wikis. Previous upload was to establish dating and to show that there are no copyright marks on the image.
{{Information |Description=Publicity photo of American child actor, Tommy Rettig, and American canine performer Lassie promoting the CBS television series ''Lassie'', circa...
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